A new course from Symphony Academy!
Get a chance to learn Google Analytics Fundamentals with SEO strategist Pavlo Lysyy.
To operate successfully in an ever-changing market, one must rely on relevant statistical data.
The internet allows for all kind of data aggregations, but what makes Google Analytics stand out?
What makes it so compelling to both, small and large companies?
About the trainer:
Pavlo Lysyy – co-founder of Panem, SEO expert at Symphony Solutions. He has 10 years of experience in SEO and internet marketing. Numerous cases in Ukraine, Great Britain, and the USA. He has a strong desire to convey the multifaceted experience to students and share the secrets of success that made him a demanding specialist in his area. He is certain that the size of the company is not identical to the efficiency of its work, and even small SEO companies are able to implement customer's plans as best as possible.
Fee:
1200 UAH - Early Birds till 30.09
1500 UAH - Regular Price from 01.10
Agenda of the event:
1. Introduction to Google Analytics
1.1 Key components & terms of Digital Analytics
1.2 Setting up Google Analytics
1.3 Account Structure
1.4 Setting Objectives
1.5 Google Analytics Metrics
2. Using Google Analytics Reports
2.1 Interpreting the data
2.2 Segmentation
2.3 Dashboards and Shortcuts
2.4 Real-Time Reporting
2.5 Audience Reports
2.6 Acquisition Reports
2.7 Behavior Reports
2.8 Conversion Reports
3.a Product Integrations
3.1 AdWords
3.2 Google Search Console
3.b Measuring Success
3.3 Setting up Goals
3.4 Conversion Reporting
3.c Administration
3.5 User Management
3.6 Account settings & configurations
4.a Advanced Topics & Configuration
4.1 GTM - Google Tag Manager
4.2 Filters & Advanced Filters
4.3 Event Tracking
4.4 Multi-channel Funnels
4.5 Remarketing
Who might be interested:
- Designers
- Developers
- Marketers
- Everyone interested in Google Marketing Platform functionality
Schedule of the event:
- Oct 16 - 18:30 - 20:30
- Oct 17 - 18:30 - 20:30
- Oct 19 - 18:30 - 20:30
- Oct 20 - 10:00 - 14:00
