Pre-Conference Workshops: Your opportunity to learn from the world's leading growth experts.
1. The Growth Experiment Process. Hosted by Ferdinand Goetzen, Chief Growth Officer at Recruitee
This is the workshop for any marketing executives.It is aimed to help them grow better and faster.
During the workshop, Ferdinand will go into the steps of experimentation (ideation, prioritization, experiment design, sprint planning) with a break down of steps, examples and an exercise for each stage.
2. How to increase the number of app users. Hosted by Vlad Laichici, Growth & Acquisition Manager at Philips
This workshop is for marketers who:
- deal with mobile acquisition and whose main challenges are to promote apps and increase their user base;
- want to increase the number of users for their app by running paid campaigns
- want to work or learn how to work with Facebook, Google Ads and Apple Search ads
What will you learn?
HOW TO:
- work with Facebook, Google Ads, Apple Search ads
- optimize campaigns across different platforms
- use an attribution platform
- create reports and inform stakeholders about results
3. “Ideation for growth: how to generate growth hypotheses in the product funnel“ by Tanya Aulachynskaya, Head of Product, Growth at PandaDoc
A workshop on how to efficiently generate hypothesis for growth in the product funnel (acquisition, activation, retention, expansion, cancellation, referral).
This workshop is for growth product managers who:
- are starting a growth team in their product;
- want to start testing growth hypotheses quickly
- are looking for good examples on where to start with growth
What will you learn?
- How to build & analyze product funnel
- How to generate ideas for growth hypotheses
- What to expect from growth experimentation
